Our Team Promise To You

At Phoenix Cancer Institute, our doctors have clinical and research expertise in the latest innovations in hematology, oncology and internal medicine. But more than that, they – along with every member of their team – believe that leading oncological care means treating every patient like they would their own family.

That’s why we created the PCI Patient Promise

To put your needs before our own

To provide you the most personalized approach independent of reimbursement rates

To provide timely treatment and accessibility to our care team

To seek grant support for every patient

To provide you best-in-class cancer care regardless of your circumstances

To not overuse diagnostic testing, imaging labs or non-essential procedures and medications

To not turn away any patient for financial reasons

To not overuse fee for service charges that increase patient co-pays

Dr. Steven Rosinski

MD, Ph.D. Hematology and Oncology
Steven is an advocate for his patients. He truly believes that with a team approach and personalized care, his patients can continue to enjoy a good quality of life.

Dr. Kellie Rosinski

MD, Ph.D. Internal Medicine
Kellie wants everyone who comes to Phoenix Cancer Institute to know that our doctors and staff have the expertise to help, and for every patient to feel like they belong to a family community they can count on.

Dr. Willis

MD Radiation Oncology

Dr. Norman Willis is a board-certified Radiation Oncologist. He received his bachelor’s and MD degrees from UCLA, following which he completed a combined surgical internship and first year residency at UCLA followed by a residency in Radiation Oncology. Dr. Willis places a priority on developing a personal relationship with his patients to better guide them through their treatment decisions, the treatments themselves, and their follow-up care.

Brianda Serrano

Practice Manager
Brianda exudes positivity as she manages the operations of the Phoenix Cancer Institute. She wants patient families to truly feel welcomed and to know they have a champion in her to navigate through any challenge.

Elizabeth Pena

Chemo & Biotherapy Nurse
Elizabeth is an experienced certified Chemo and Biotherapy nurse who has lived in Bullhead City for several years. She is deeply committed to her patients, answering their questions and striving to make them comfortable during their treatments.

Jesika Lujan

Patient Success Coordinator
Jesika has an amazing love for people and is a Bullhead City native. She helps patients navigate the entire process from becoming a new patient, to guiding coordination of their care plan, to ensuring tests, studies, and referrals are completed quickly.

Kimberly England

Admixture Tech
Kimberly decided to join the Phoenix Cancer Institute team because of the caring family atmosphere. She has worked as a Certified Medical Assistant in oncology for over 10 years and has recently transitioned into the role of Admixture Tech. Her dedication and hard work are vital to the success of the clinic.

Iltse Bernal

I joined the phoenix cancer team because of their care and compassion towards patients. This office goes above and beyond for their patients and that really motivated me to want to be a part of the team, so I as well could take care of patients with the same compassion. I want patients to feel they are being treated like if they are family. I want them to feel like this is a safe place for them and it does not have to be so scary while they are getting treatment.

Diana Espinoza

Medical Assistant

I have lived in bullhead City most of my life. My family means everything to me, which is why I chose to work with the PCI team. I love the atmosphere here; it does not feel like work. It feels like home. The doctors truly work hard to make a difference in every single one of their patients’ lives. I love working here because we are all compassionate, and understanding not only our patients but also their families.

Cristian Serrano

Patient Advocate

I am a Bullhead City native . I joined the team because I have family in the medical field and want to help out how they have. I am excited to help out my community, and I feel I can accomplish it through patient advocacy.

Jasmine Navarro

Authorization & Referral Specialist

Jazmin grew up in Bullhead City, AZ. She has worked in the medical field for eight years. Jazmin is very committed and dedicated in helping patients in their needs. She decided to join the PCI family because she saw the dedication everyone had to always strive to give the best care as possible.

Lena Franklin

Medical Scribe

I decided to join PCI to be a part of a field where I can give the same care and quality my brother was once given during his battle with cancer. As a medical scribe, I will achieve my goal by partnering alongside physicians to deliver the pinnacle of efficient patient care.